008090219s2008    ggkad         001a  kor
 020  ▼a9788918101286▼g93320▼c\34000
 056  ▼a320.1▼24
 090  ▼a320.1▼b이77ㅁ
 1001 ▼a이준구
 24510▼a미시경제학▼d이준구 지음
 250  ▼a제5판
 260  ▼a파주▼b法文社▼c2008.
 300  ▼axxi, 740 p.▼b삽도, 챠트▼c27 cm.
 504  ▼a색인수록
 653  ▼a미시경제학
 9500 ▼b\34000

제1편 미시경제학 입문

   제1장 미시경제학의 성격 = 4

      1.1 경제학과 미시경제이론 = 5

        경제학이란? = 5

        미시경제이론과 거시경제이론 = 6

      1.2 경제학의 방법론 = 8

        경제모형 = 8

        연역적 방법과 귀납적 방법 = 10

      1.3 최적화와 균형 = 11

        합리성 = 11

        최적화 = 12

        균형 = 13

      요약 = 15

      연습문제 = 16

   제2장 시장과 수요ㆍ공급 = 18

      2.1 시장 = 19

        시장이란? = 19

        가격과 시장기구 = 20

      2.2 시장수요 = 22

        시장수요곡선 = 22

        수요의 탄력성 = 28

      2.3 시장공급 = 33

        시장공급곡선 = 33

        공급의 탄력성 = 34

      요약 = 36

      연습문제 = 37

   제3장 시장의 균형 = 39

      3.1 시장균형의 분석 = 40

        균형의 의미 = 40

        균형의 변화 = 43

      3.2 균형의 안정성 = 45

        정적 안정성 = 46

        동적 안정성 = 49

      3.3 균형분석의 응용 = 53

        물품세 부과의 효과 = 53

        가격규제의 효과 = 55

      요약 = 59

      연습문제 = 59



제2편 소비자이론

   제4장 소비자의 선호체계 = 64

      4.1 선호체계의 성격 = 65

        상품묶음 = 65

        선호관계 = 67

      4.2 효용함수 = 72

        효용함수의 의미 = 72

        효용곡면 = 74

        무차별지도 = 76

      4.3 무차별곡선 = 78

        무차별곡선의 기본적 성격 = 78

        한계대체율 = 81

        예외적인 선호체계의 무차별곡선 = 84

      요약 = 87

      연습문제 = 87

   제5장 소비자의 최적선택 = 89

      5.1 예산제약 = 90

        예산선 = 90

        소득과 가격의 변화와 예산선 = 92

      5.2 소비자의 효용극대화 = 93

        효용극대화의 조건 = 94

        효용극대화 조건의 의미 = 95

      5.3 소득과 가격의 변화와 최적선택 = 98

        소득의 변화 = 99

        가격의 변화 = 104

      5.4 대체효과와 소득효과 = 109

        가격 변화의 두 가지 의미 = 109

        슬러츠키 방정식 = 114

        보상수요곡선 = 115

        보상변화와 대등변화 = 118

      요약 = 120

      부록 : 소비자이론의 수학적 도출 = 121

      연습문제 = 125

   제6장 소비자이론의 응용과 확장 = 128

      6.1 소비자이론의 응용 = 129

        노동공급에 관한 결정 = 129

        사회복지제도의 분석 = 132

        조세와 소득보조를 합친 효과 = 135

      6.2 현시선호이론 = 139

        현시선호이론의 의의 = 139

        현시선호이론의 기본가정 = 140

        무차별곡선의 도출 = 143

      6.3 지수의 문제 = 146

        수량지수 = 146

        수량지수에 의한 평가 = 149

        가격지수 = 151

        가격지수에 의한 평가 = 152

      6.4 소비자잉여 = 154

        소비자잉여의 도출 = 154

        소비자잉여와 보통의 수요곡선 = 156

        조세부담의 귀착 분석 = 159

      6.5 네트워크효과 = 161

        유행효과 = 161

        속물효과 = 163

      요약 = 164

      부록 : 간접효용함수와 지출함수 = 165

      연습문제 = 169

   제7장 불확실성하에서의 선택 = 172

      7.1 선택의 기본모형 = 173

        불확실성과 위험부담 = 173

        의사결정자의 기회집합 = 174

        의사결정자의 선호체계와 선택 = 178

      7.2 선택모형의 응용 : 보험시장에서의 선택 = 181

      7.3 기대효용의 이론 = 184

        기대효용이론의 기본 가정 = 184

        폰 노이만-모겐스턴 효용함수 = 186

        기대효용의 성격 = 189

      7.4 위험한 자산의 선택에 관한 이론 = 195

        포트폴리오의 성격 = 195

        포트폴리오 선택의 모형 = 196

      요약 = 198

      연습문제 = 199



제3편 생산자이론

   제8장 기업과 생산기술 = 204

      8.1 기업의 성격 = 205

        기업의 존재이유 = 205

        기업의 활동범위 = 206

        기업의 목표 = 208

      8.2 생산기술 : 기초적 논의 = 209

        생산요소와 고려되는 기간 = 209

        생산함수 = 210

        총생산, 한계생산 그리고 평균생산 = 212

      8.3 생산기술: 두 가변투입요소의 경우 = 216

        생산곡면 = 216

        등량곡선의 기본적 성격 = 218

        한계기술대체율 = 219

        대체탄력성 = 221

      8.4 규모에 대한 수익 = 224

        규모수익의 정의 = 224

        콥-더글라스 생산함수 = 227

        규모수익의 발생원인 = 228

      8.5 기술진보 = 229

        기술진보의 의미 = 229

        기술진보의 원천 = 231

      요약 = 231

      부록 : 수직통합의 이론 = 232

      연습문제 = 235

   제9장 생산비용 = 237

      9.1 비용의 개념 = 238

        기회비용과 회계비용 = 238

        매몰비용 = 239

        개인적 비용과 사회적 비용 = 240

      9.2 비용극소화를 위한 선택 = 241

        등비용곡선 = 241

        비용극소화의 조건 = 242

        확장경로 = 245

        요소가격 변화의 효과 = 247

      9.3 단기에서의 생산비용 = 249

        단기총생산비용 = 249

        단기평균비용 = 251

        단기한계비용 = 252

      9.4 장기에서의 생산비용 = 256

        장기평균비용 = 256

        장기한계비용 = 259

      9.5 규모수익과 장기생산비용 = 260

        규모수익불변의 경우 = 260

        규모수익체증의 경우 = 261

        규모수익체감의 경우 = 262

        현실에서의 규모수익 = 263

      9.6 범위의 경제 = 263

      9.7 비용곡선의 이동 = 266

        기술진보 = 266

        투입요소 가격의 변화 = 266

        학습효과 = 268

      요약 = 268

      부록 : 비용극소화의 두 접근법 = 269

      연습문제 = 273

   제10장 기업의 이윤극대화 = 275

      10.1 이윤극대화를 위한 산출량의 선택 = 276

        이윤극대화 산출량 = 276

        '한계'의 개념에 입각한 도출 = 276

        한계수입곡선의 도출 = 279

      10.2 결합생산물의 이윤극대화 선택 = 281

        생산변환곡선 = 281

        등수입곡선과 이윤극대화 = 284

      10.3 이윤극대화가설의 재음미 = 286

        이윤극대화가설에 대한 비판 = 286

        여러 가지 대체가설 = 297

        이윤극대화가설을 위한 변론 = 292

      요약 = 293

      연습문제 = 293



제4편 시장조직의 이론

   제11장 완전경쟁시장 = 298

      11.1 완전경쟁시장의 특성 = 299

        경쟁의 의미 = 299

        완전경쟁시장을 위한 조건 = 300

      11.2 완전경쟁하의 단기균형 = 303

        단기와 장기 = 303

        기업의 이윤극대화 = 304

        기업의 단기공급곡선 = 306

        산업의 단기공급곡선 = 309

        산업의 단기균형 = 310

      11.3 완전경쟁하의 장기균형 = 311

        장기조정과정 = 312

        장기균형 = 314

      11.4 산업의 장기공급곡선 = 316

        비용불변산업 = 317

        비용체증산업과 비용체감산업 = 318

      11.5 완전경쟁의 후생경제학적 의의 = 319

      요약 = 321

      연습문제 = 322

   제12장 독점시장 = 324

      12.1 독점시장의 성격 = 325

        독점의 의미 = 325

        독점 발생의 원인 = 326

      12.2 순수독점하의 장ㆍ단기균형 = 328

        단기균형 = 328

        장기균형 = 331

      12.3 가격차별 = 331

        가격차별이 가능해질 수 있는 조건 = 331

        가격차별하의 가격과 산출량 = 332

        가격차별의 다른 형태 = 334

        시점간 가격차별 = 340

        가격차별의 후생경제학적 의미 = 342

      12.4 그 밖의 판매전략 = 344

        이부가격 설정 = 344

        묶어팔기 = 348

      12.5 독점의 후생경제학적 의미 = 351

        독점과 사회후생 : 기초적 논의 = 351

        독점의 사회적 비용 : 종합적 평가 = 354

      12.6 독점의 규제 = 358

        대독점정책의 기본구도 = 358

        가격규제의 여러 방법 = 359

      요약 = 363

      부록 : 내구재를 생산하는 독점기업의 경우 = 364

      연습문제 = 367

   제13장 과점시장 = 369

      13.1 과점시장의 성격 = 370

        일반적 성격 = 370

        전략적 상황 = 370

        독과점도의 측정 = 371

      13.2 추측된 변화에 입각한 모형 : 독자적 행동 = 372

        꾸르노모형 = 373

        슈타켈버그모형 = 380

        베르뜨랑모형 = 382

        굴절수요곡선의 모형 = 384

      13.3 가격선도모형 : 불완전한 담합 = 387

      13.4 카르텔모형 : 완전한 담합 = 389

        카르텔의 이윤극대화 = 389

        카르텔의 불안정성 = 391

      13.5 광고의 이론 = 394

        광고의 성격 = 394

        최적광고의 모형 = 395

        광고의 후생경제학적 의미 = 396

      13.6 그 밖의 과점시장이론 = 399

        비용할증에 의한 가격설정 = 399

        경합시장의 모형 = 401

      요약 = 403

      부록 : 독점경쟁시장 = 403

      연습문제 = 408

   제14장 게임이론 = 410

      14.1 게임이론의 기본모형 = 411

        게임이론의 의의 = 411

        게임이론의 기본골격 = 411

        게임의 균형 = 413

      14.2 최소극대화전략과 안장점 = 420

        최소극대화전략 = 420

        정합게임과 안장점 = 421

      14.3 용의자의 딜레마와 카르텔 = 423

        용의자의 딜레마 = 423

        카르텔의 안정성 = 425

        반복게임 = 426

      14.4 순차게임 = 428

        순차게임의 의미 = 428

        완전균형 = 430

      14.5 진화게임 = 435

        진화게임의 성격 = 435

        매-비둘기 게임 = 437

      14.6 불완전하거나 불비된 정보하의 게임 = 440

        불완전정보게임과 불비정보게임의 의미 = 440

        진입게임 = 441

      14.7 경매의 이론 = 444

        경매와 경매이론의 의의 = 444

        경매의 여러 방식 = 445

        동등수입정리 = 448

        승자의 불행 = 451

      요약 = 453

      연습문제 = 454



제5편 생산요소시장과 소득분배

   제15장 생산요소의 고용량과 가격 = 460

      15.1 생산요소에 대한 수요 = 461

        기업의 이윤극대화와 생산요소에 대한 수요 = 461

        생산요소에 대한 수요 : 가변투입요소가 하나인 경우 = 463

        생산요소에 대한 수요 : 가변투입요소가 여럿인 경우 = 465

        시장수요곡선 = 468

        생산요소에 대한 수요의 가격탄력성 결정요인 = 469

      15.2 생산요소의 고용량과 가격의 결정 = 470

        생산요소의 시장공급곡선 = 470

        생산요소시장의 균형 = 471

        경제적 지대와 준지대 = 472

      15.3 불완전경쟁과 생산요소시장 = 476

        상품시장에서의 불완전경쟁 = 476

        생산요소시장에서의 수요독점 = 477

        쌍방독점 = 482

      15.4 생산요소의 가격과 소득의 분배 = 485

        한계생산성과 분배의 몫 = 485

        한계생산성이론의 문제점 = 488

      요약 = 492

      연습문제 = 493

   제16장 노동시장과 자본시장 = 495

      16.1 노동의 공급 = 496

        효용극대화와 노동시간의 결정 = 496

        효용극대화에 기초한 노동공급모형의 한계 = 499

      16.2 자본서비스에 대한 수요 = 501

        자본의 여러 모습 = 501

        자본서비스에 대한 수요 = 502

        자본서비스의 가격 = 503

      16.3 투자이론 = 504

        투자의 성격 = 504

        투자 여부의 판단기준 = 506

      16.4 시점간 자원배분의 모형 = 509

        자본과 시점간 자원배분 = 509

        시점간 자원배분의 모형 = 510

      요약 = 515

      부록 : 소진가능자원의 문제 = 515

      연습문제 = 518



제6편 시장과 효율성

   제17장 일반균형이론 = 524

      17.1 일반균형의 의미 = 525

      17.2 순수교환경제에서의 일반균형 = 526

        에지워스상자 = 526

        교환의 발생 = 528

        계약곡선 = 529

        모색과정 = 531

        왈라스균형 = 533

      17.3 일반경쟁균형의 존재 = 534

        일반경쟁균형 존재의 의미 = 534

        왈라스법칙 = 535

        상대가격체계 = 537

        일반경쟁균형의 존재조건 = 538

        일반경쟁균형 존재의 예시 = 539

      17.4 일반경쟁균형과 효율성 = 542

        후생경제학의 제1정리 = 542

        후생경제학의 제2정리 = 545

      요약 = 549

      연습문제 = 550

   제18장 후생경제학 = 552

      18.1 경제적 자원의 효율적 활용 = 553

        분석의 기본모형 = 553

        생산의 효율성 = 554

        교환의 효율성 = 556

        생산과 교환의 종합적 효율성 = 558

        효용가능경계 = 561

      18.2 완전경쟁과 자원배분의 효율성 = 562

        생산의 효율성 = 562

        교환의 효율성 = 563

        생산과 교환의 종합적 효율성 = 564

      18.3 사회후생함수 = 565

        사회후생함수와 사회무차별곡선 = 566

        가장 '바람직한' 배분의 도출 = 569

        불가능성정리 = 570

      18.4 차선의 이론 = 572

        이론의 내용 = 572

        그림에 의한 예시 = 572

      요약 = 574

      연습문제 = 574

   제19장 시장의 실패 = 576

      19.1 시장의 실패와 자원배분 = 577

        시장의 성과 = 577

        실패의 여러 요인 = 578

        시장의 실패와 정부의 역할 = 583

      19.2 공공재의 문제 = 584

        무임승차자의 문제 = 584

        공공재의 적정생산수준 = 585

      19.3 외부성과 환경오염의 문제 = 588

        환경오염 문제의 본질 = 589

        환경의 적정관리 = 591

        적정관리의 방안 = 593

        코우즈정리 = 594

      요약 = 598

      연습문제 = 598



제7편 미시경제이론의 새로운 지평

   제20장 정보경제이론 = 602

      20.1 문제의 제기 = 603

      20.2 역선택 = 605

        개살구시장 = 605

        보험시장에서의 역선택 = 607

        상품시장에서의 역선택 = 609

      20.3 신호 발송과 선별 = 610

        노동시장에서의 신호 발송과 선별 = 611

        가격차별을 하는 독점자의 예 = 613

      20.4 본인-대리인의 문제 = 616

        문제의 기본적 성격 = 617

        현실의 사례 = 618

      20.5 도덕적 해이 = 619

        도덕적 해이의 성격 = 619

        보험시장에서의 도덕적 해이 = 620

        상품시장에서의 도덕적 해이 = 624

      20.6 유인설계의 문제 = 625

      요약 = 629

      부록 : 정보재의 이론 = 630

      연습문제 = 635

   제21장 법경제이론 = 637

      21.1 이론의 성격 = 638

      21.2 재산권법의 문제 = 639

        재산권과 재산권법의 의미 = 639

        지적재산권의 문제 = 640

        코우즈정리 = 643

      21.3 계약법의 문제 = 645

        계약의 의미 = 645

        계약법의 의미 = 647

        효율적 계약불이행 = 648

      21.4 불법행위법의 경제적 분석 = 652

        불법행위법의 내용과 의의 = 652

        최적주의수준 = 653

        불법행위법상의 책임원칙 = 655

        피해자의 예방노력이 문제되는 경우 = 657

      21.5 범죄와 형벌의 경제이론 = 659

        배경 설명 = 659

        최적범죄수준 = 660

      요약 = 664

      연습문제 = 665

   제22장 금융시장의 이론 = 667

      22.1 자본자산가격결정모형 = 668

        모형의 기본 골격 = 668

        위험자산의 선택문제 = 669

        위험프리미엄의 결정 = 672

      22.2 선물 = 676

        선도계약과 선물계약 = 676

        선물시장의 경제적 기능 = 680

        선물의 이론적 가격 : 현물-선물 평가이론 = 682

      22.3 옵션 = 685

        옵션이란? = 685

        투자대상으로서의 옵션 = 687

        옵션 가치의 결정이론 : 기초적 논의 = 690

        옵션 가치의 결정이론 : 이항모형 = 694

      요약 = 697

      부록 : 옵션의 이론적 가격 도출과정 = 698

      연습문제 = 701

   제23장 형태경제이론 = 703

      23.1 배경 설명 = 704

      23.2 전통적 경제이론의 문제점 = 706

        합리성과 이기심의 가정 = 706

        소비자 선호체계의 성격 = 708

        기대효용이론의 현실설명력 = 712

      23.3 전망이론 = 714

        배경 설명 = 714

        불확실성하의 선택과 관련해 나타나는 특이현상 = 715

        전망이론의 기본골격 = 716

      23.4 행태게임이론 = 722

        배경 설명 = 722

        최후통첩게임과 독재자게임 = 723

        공공재게임 = 725

      23.5 행태경제이론의 평가와 전망 = 727

      요약 = 729

      연습문제 = 729


사항색인 = 731

인명색인 = 739