▶ 이 책은 한국농촌경제연구원의 시장 개방 확대에 대응한 밭농업 경쟁력 제고 방안 연구를 다룬 정부간행물입니다.

제1장 서론
1. 연구의 배경 및 필요성 ········································································1
2. 연구 목적 ·······························································································5
3. 선행연구 검토 ·······················································································5
4. 연구 범위 ·····························································································10
5. 주요 연구내용 및 방법 ······································································13

제2장 밭작물 관련 소비 및 트렌드 변화 분석
1. 농산물 주요 소비시장 변화 ·······························································17
2. 국내 밭작물 소비 트렌드 변화 ·························································20
3. SNS 빅데이터를 활용한 밭작물 소비자 분석 ·································26
4. 시사점 ···································································································46

제3장 소비 변화에 대응한 지역 단위 밭농업 대응 방식
1. 주요 밭작물 생산 및 유통구조 변화 ················································49
2. 지역 단위의 생산 대응 방식 형태 ···················································54
3. 사례지역 현장 조사 ············································································56
4. 시사점 ···································································································87

제4장 밭농업 부가가치 현황과 성과 분석
1. 주요 품목별 부가가치 및 수익 구조 변화 ······································91
2. 농가판매액 증가에 미치는 요인 분석 ··············································95
3. 가치사슬 관점에서의 밭농업 실태 및 애로사항 ···························101
4. 지역별 농산물 브랜드 현황과 성과 ···············································108
5. 시사점 ·································································································115

제5장 요약 및 결론
1. 연구결과 요약 ···················································································119
2. 결론: 정책 및 제도 개선 방안 ························································124
참고문헌 ·····································································································133